Welcome to Likeness. We are a unique clothing brand dedicated to the name, image, and likeness (NIL) movement, supporting all student athletes. A portion of every purchase goes to a fund that helps level the playing field and supports student athletes.
Wear your support with pride – wear Likeness!
Newest Drops





Look Good Play Good Hat
- Regular price
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$45.00 - Regular price
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- Sale price
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$45.00
Tax included.





Latest Product
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"LOOK GOOD PLAY GOOD" Loose Fit Sweatshirt"LOOK GOOD PLAY GOOD" Loose Fit Sweatshirt
- Regular price
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$55.00 - Regular price
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- Sale price
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$55.00
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Look Good Play Good "Masters edition" HatLook Good Play Good "Masters edition" Hat
- Regular price
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$45.00 - Regular price
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- Sale price
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$45.00
Quick view
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Look Good Play Good HatLook Good Play Good Hat
- Regular price
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$45.00 - Regular price
-
- Sale price
-
$45.00
Quick view
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LOOK GOOD PLAY GOOD TeeLOOK GOOD PLAY GOOD Tee
- Regular price
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$30.00 - Regular price
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- Sale price
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$30.00
Quick view
Guarantees


Introducing the "Likeness." Snapback Cap - the ultimate symbol of empowerment for athletes and fans alike. Crafted for those who believe in fairness, self-expression, and the power of sport, this hat is a statement piece that lets you show your support for all athletes.
Testimonials





Kyle Van Noy
Caroline Simpson
Junior Lauaki
Tyler GoldbergLook Good Play Good Hat
Degan RigbyBig thanks to Likenessbrand for the sick hat! Wore it to dinner tonight.